eBooks are becoming immensely popular on the Internet and many readers are gravitating towards electronic books because of the convenience of buying them online. If you are thinking of delving into electronic books publication, it is important that you are aware of the mechanics of eBook marketing to guarantee its success and profitability.
eBook marketing strategies are about market research, branding and techniques on how to reach your target market. Here are three strategies you need to consider when you embark in this business:
(1) Market research - understanding the problems of your niche market
eBook marketing begins with preliminary research on the topic and your targeted niche readers. Most writers make the mistake of writing on topics or subjects of their own interests rather than what the readers actually want to read and purchase. If you are writing it to make money, then you need to focus on a topic where there is a large readership and the readers are willing to pay for the information.
(2) Branding
Product branding is a one of the key elements of eBook marketing and it is about creating an image for your product. One of the difficulties in marketing products such as eBooks, is the fact that they are intrinsically intangible whereby they exists in the realm of electronics. How do you convince buyers to purchase a product which does not exist in physical form? This is where branding comes into the picture to project the perception that the product they are buying is real. To do that, you need to do two things: (a) Set up a website and (b) Create a killer copy with top notch graphics and a well designed eBook cover.
(a) Set up a website
If you are serious in this business, you must have your own domain name and website to promote and sell it. This is quintessential in eBook marketing. Though you can use free hosting services to promote it but it advisable not to do so because it gives the impression that you are not confident in your product and for that reason you are reluctant to pay a few dollars to get your own hosting and web address. Furthermore, having your own hosting and web address adds a level of professionalism to the business and this reflects well on the credibility of the product you are selling. Nowadays, the cost to acquire your own domain name and a reliable hosting is very affordable and there is no excuse for you not to get it.
(b) Killer sales copies with quality graphics and a well designed cover
A well written sales copy enhanced with quality graphics and a professional looking cover is the forefront of eBook marketing strategies. One of the difficulties in promoting and selling electronic books is the fact that it is intangible in nature. Unlike physical books, buyers are unable to flip through it before purchasing a product. Therefore, a well written sales copy that touches on the benefits of the product and what solutions it provides is key to its success. You must never discount the importance of a well designed cover as well. Studies have shown that a well designed cover can triple sales as opposed to a sales page without it.
(3) Finding partners to market your product
The next step in your eBook marketing strategy is finding partners to sell your product. One way to find partners is to join Affiliate Marketing Network such as ClickBank.com to promote and sell your product. ClickBank is an excellent digital product distribution service which is available to everyone who either wishes to promote the vendors' products or selling your own digital products. It is very easy to create your own affiliate product account with ClickBank. Though a nominal processing fee of $50 is charged to set up an affiliate product account, but the service provided is worth every cent. Once you have set up an account, you are able to utilize the payment services, link creation system for affiliates, statistics to monitor your sales and most important of all, more than 100,000 affiliates (and growing) available to promote your product. When using Affiliate Marketing Network, you will save considerable amount of time and money to promote your product because the work is done by your affiliates. However, if you do opt to use Affiliate Marketing Network as one of your eBook marketing strategy, you must provide an array of promotional tools and resources (e.g. banners, text copy, email text copy and etc) for your affiliates to use.
An eBook marketing strategy is essential if you want to succeed in this venture. Though this article is brief, it gives you an idea what you need to consider before you start your first publication.
For great tips on how to create a best selling eBook without writing a single word, check out http://how-to-create-ebook.blogspot.com.
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